After five years in development, the young British watchmaking company, introduced their first aviation inspired timepieces in 2007 and the company “took off”. The Madison Ave Boutique is their first standalone store in the US and the third in the world after London and Hong Kong. The Project includes a retail section at the first floor as well as support spaces such as Storage, Offices and a watchmaker’s shop at the second level. The interior features wood and leather panels accentuated by beautifully crafted showcases made of leather, wood and glass that create an unabashedly British atmosphere.